Education · One admission cycle
Cutting cost per admission enquiry by 61% for a Mumbai learning centre
Test-preparation institute, Dadar and Ghatkopar
Headline result
−61% — cost per qualified enquiry, over one admission cycle.
The situation
Ads sent every click to the homepage, enquiries arrived in a shared inbox, and counsellors called back a day or two later — by which time most parents had already visited a competitor.
What we did
- Built a dedicated landing page for each course with fees, batch timings, faculty and results stated plainly
- Restructured Google and Meta campaigns by course intent with tight negative keyword lists
- Routed every enquiry to a counsellor on WhatsApp within sixty seconds, with automatic escalation after ten minutes
- Added lead scoring so counsellors called the highest-intent parents first
Results
- Cost per qualified enquiry down 61% on similar spend
- Median first response time down from 26 hours to under 3 minutes
- Enquiry to demo-class conversion up from 18% to 34%
- Both centres filled their batches two weeks before the cycle closed
The change that mattered most was speed. Same budget, same ads, but calling within minutes instead of the next day changed everything.
Could this apply to your business?
The specifics rarely transfer, but the diagnosis usually does. Book a free consultation and we will tell you which of these constraints is present in your business — and which is not.